

EV sales surge ahead of tax credit expiry but Tesla struggles: What it means for the automotive care industry
EV sales surge ahead of tax credit expiry but Tesla struggles: What it means for the automotive care industry Electric vehicle (EV) sales in the United States just hit a milestone. In August, 146,000 EVs were sold, pushing electric cars to a record 9.9% market share, according to data from Cox Automotive. The rush came as buyers scrambled to take advantage of the $7,500 federal tax credit, which is set to disappear at the end of September after the Trump administration’s decision to end EV incentives. While automakers like Ford, General Motors, and Hyundai celebrated record-breaking EV sales, one name was notably absent from the winners’ list: Tesla. Tesla’s struggle amid the EV boom Tesla’s U.S. sales actually fell 6.7% year-over-year in August. The company’s market share dropped to 38%, its lowest in eight years, despite price cuts of around 5.5%. Why is Tesla losing ground while its rivals are surging? Public backlash: CEO Elon Musk’s outspoken political interventions have sparked controversy, making Tesla a flashpoint for protests and vandalism. Stale product line: With no new models launched in recent years, Tesla faces stiff competition from newer, more affordable EVs like Chevrolet’s Bolt, Ford’s Mustang Mach-E, and Hyundai’s Ioniq. Global declines: Tesla’s global sales in Q1 and Q2 were down nearly 14% compared to last year, signaling a broader slowdown for the brand. The EV boom and its ripple effect on automotive care The surge in EV adoption, regardless of which brands lead, brings both challenges and opportunities for the automotive care industry: Growing need for vehicle protection EV buyers are investing heavily in new vehicles at a higher average cost than they are in traditional cars. That means paint protection films (PPF), ceramic coatings, and premium detailing products are in greater demand than ever to protect these long-term investments. Brand shift, not market decline Tesla’s dip doesn’t mean fewer EVs on the road. Instead, it means a more diverse mix of EV brands. For car care professionals, this broadens the customer base and creates new opportunities to service Ford, Hyundai, GM, and other EV owners who are just as concerned about maintaining their vehicles. New materials, new challenges EVs often come with unique paint finishes, lightweight panels, and sensitive electronics, requiring specialized care. Luminous products are designed to meet these evolving needs, giving installers confidence they can provide long-lasting results for EV customers. What this means for Luminous At Luminous, we see the surge in EV adoption as more than just a sales statistic, it’s a clear signal of where the automotive world is headed. The future of mobility is electric, and with it comes a new standard for car care. As EV buyers invest in vehicles with higher upfront costs and advanced finishes, their expectations for protection and maintenance are also rising. That’s where we believe our role is crucial. Our message is simple: Luminous partners, installers, and dealers are uniquely positioned to lead in this new era by delivering protection solutions designed for the evolving needs of EV owners. From advanced paint protection films (PPF) to nano-ceramic coatings, we’re committed to helping professionals safeguard the value and appearance of these vehicles. With the global adoption of EVs accelerating, we see a tremendous opportunity for our network. By working with Luminous, our partners aren’t just keeping up with the market — they’re staying ahead of it. Join the Luminous network: partnership opportunities available Car care professionals looking to expand their PPF offering, enhance their reputation, and secure a stronger position in the automotive care industry are invited to contact Luminous to learn more about these exciting partnership opportunities. For more details on the partnership programs and how to become a partner, visit the Luminous website’s Luminous Car Care Installers Program and Luminous Car Care Dealers Program pages, or contact the Luminous team at info@luminous-me.com. Stay Updated with the Latest in Car Care Subscribe to our newsletter and be the first to know about expert tips, new product launches, special offers, and industry insights straight to your inbox.