Luminous, a U.S.-based premium automotive care brand, has announced the expansion of its air freshener product line with the introduction of two new scents: Xtream Ice and Cherry.
The launch reflects Luminous’ continued commitment to delivering high‑performance, eco‑friendly car care solutions that enhance both vehicle interiors and environmental responsibility.
Expanding eco-friendly car care products
As demand grows for sustainable automotive products, Luminous continues to invest in solutions that combine performance, safety, and environmental responsibility.
The new air freshener range is developed using a water‑based, biodegradable formula, designed to deliver long‑lasting odor control while minimizing environmental impact.
The new additions include:
- Xtream Ice Air Freshener: a crisp, clean fragrance that creates a refreshing cabin environment
- Cherry Air Freshener: a vibrant and inviting aroma designed for long‑lasting freshness
These products offer automotive professionals and end users a solution that enhances interior quality while supporting eco‑conscious practices.
Sustainability without compromising performance
Luminous’ approach to product development focuses on reducing the environmental footprint of car care products without compromising professional standards.
Key benefits include:
- Biodegradable formulation for environmentally responsible use
- Water‑based composition to reduce harsh chemical exposure
- Non‑staining application for safer use on interior surfaces
- Reduced product waste through efficient, high‑volume formats
This ensures that professionals can deliver premium interior care services while aligning with growing environmental expectations.
Designed for professional efficiency
In addition to sustainability, the air fresheners are engineered to meet the operational needs of car care businesses:
- Long‑lasting scent performance
- Cost‑effective alternative to traditional fresheners
- Versatile use across multiple vehicle types
- Large 1 US gallon format for professional applications
Strengthening market position through innovation
The introduction of Xtream Ice and Cherry scents reinforces Luminous’ position as a forward‑thinking brand that combines innovation, performance, and sustainability.
Sustainability is becoming an essential part of the automotive care industry, and we are committed to developing solutions that align with that shift. Our air fresheners are designed to deliver strong performance while supporting environmentally responsible practices, helping our partners meet both operational and environmental expectations.
Customer-driven product development
Luminous continues to evolve its portfolio based on the real needs of automotive professionals and changing market demands.
We focus on creating products that provide real value in daily operations, from performance and efficiency to sustainability. With these new scents, we are offering our partners solutions that enhance customer experience while maintaining consistency, reliability, and environmental responsibility.
About Luminous – Premium Car Care
Founded in 2014, Luminous represents American expertise in automotive care and detailing solutions. The company offers a comprehensive portfolio of premium products, including cleaning chemicals, waxes, paint protection films, window films, and detailing accessories.
Driven by innovation and guided by in‑depth research, Luminous delivers solutions tailored to the needs of professionals, businesses, and enthusiasts, balancing performance, quality, and sustainability.
Partner with Luminous
Automotive professionals looking to expand their services in car care, detailing, and vehicle protection solutions are invited to partner with Luminous.
By partnering with Luminous, businesses gain access to premium product systems, consistent quality, and a brand committed to long‑term growth and professional excellence.
To learn more about partnership opportunities through the Certified Car Care Installer Program or the Authorized Car Care Products Dealer Program, visit www.luminous-me.com or contact info@luminous-me.com.
